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Groundtruth Kickstarter


Achieving their funding goal of £10,000 in less than 24 hours, Groundtruth Global's Kickstarter for their new bag was a success. Innovative new technology using captures CO2 emissions to make the duffel itself made the eco-friendly bag very popular and can now be found in Harrods.

The aim was to make an informative, exciting video that made people want to pledge money on Kickstarter before the bag was ready for sale. Stunning footage from a shoot with Ed Stafford mixed with a variety of rushes from previous shoots and some stock footage helped it all come together. The challenge was blending those into one seamless video whilst also getting all the necessary information into one concise video!

Editor/Grade/Mix - Dan Sherlock
DOP - Ben Sherlock
Producer - Georgia Scott

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